Someone just read this post from July of last year. I updated with a really cool version of a 1960’s ‘folk’ hymn. It’s For King and Country and I just love their music. Well done, FKAC!! Something to consider if you haven’t read this before. Or maybe you did, got distracted and forgot to compose your elevator speech. Here’s another chance!

Drowning in Lemonade

I was honored to be part of the leadership team at a Catholic Military family retreat in S. Korea back in May. At one of my sessions with the adults, I talked to them about having an “elevator speech” at the ready to explain their faith to anyone they might encounter.

In 1 Peter 3:15, he tells us, “Always be prepared to make a defense to any one who calls you to account for the hope that is in you, yet do it with gentleness and reverence…” And, of course, this is great advice! Additionally, from a secular viewpoint, it is a common marketing technique to have that short “elevator speech” ready to share; it’s the nuts and bolts of your company or organization’s product or mission you convey to a potential customer. Why elevator? It’s short enough to share as a parting message with someone as you take the…

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